About US
lesbenjamins
Founded in 2011 by Bünyamin Aydın, Les Benjamins is an Istanbul-based fashion and lifestyle brand offering contemporary collections for men and women. What began as a small project featuring 30 printed T-shirts has grown into a globally recognized label, stocked by leading retailers including Harvey Nichols, Antonioli, Saks Fifth Avenue, and more.
The brand's rapid rise earned Bünyamin Aydın invitations to showcase his collections at Mercedes-Benz Fashion Week Istanbul and Milan Fashion Week, establishing Les Benjamins as a distinctive voice in contemporary fashion.
Rooted in the cultural crossroads of East and West, Les Benjamins presents a modern vision of the East. As Bünyamin Aydın explains, "We are a platform for how we want the East to be today." The brand's iconic rangefinder logo symbolizes perspective—reflecting its unique interpretation of Eastern heritage through a contemporary global lens.
Story
A CONTEMPORARY FASHION HOUSE ROOTED IN ISTANBUL, BRIDGING EAST AND WEST THROUGH CULTURE, CRAFTSMANSHIP, AND MODERN DESIGN.
Founded by Bünyamin Aydın, Les Benjamins blends luxury streetwear with rich cultural narratives inspired by the heritage of the Middle East and Anatolia. Every collection reflects a dialogue between tradition and innovation, transforming timeless stories into contemporary silhouettes. More than creating clothing, Les Benjamins builds a global community that celebrates identity, creativity, and cultural exchange through fashion.
OUR FOUNDER
MEET BÜNYAMIN AYDIN
Bünyamin Aydın is the founder and Creative Director of Les Benjamins, a global fashion house established in Istanbul in 2011. Born in Germany and shaped by experiences across Europe and Türkiye, he brings a multicultural perspective that defines the brand's identity. His creative vision bridges Eastern heritage with contemporary design, transforming cultural narratives into modern collections that resonate worldwide.
Every collection reflects Aydın's passion for storytelling, craftsmanship, and exploration. Drawing inspiration from history, architecture, art, music, and the diverse cultures of the Silk Road, he creates garments that celebrate identity while challenging conventional perspectives. Under his leadership, Les Benjamins has evolved from a small T-shirt project into an internationally recognized luxury streetwear label, collaborating with leading global brands and presenting its collections on some of fashion's biggest stages.
EVERY COLLECTION TELLS A STORY
At Les Benjamins, every collection is more than a seasonal release—it is a journey through culture, heritage, and contemporary creativity. Inspired by the rich traditions of the East and the dynamic spirit of the West, each piece reflects a unique narrative that connects people, places, and identities.
From ancient craftsmanship to modern streetwear, our designs celebrate authenticity, self-expression, and the beauty of cultural exchange. Every garment is thoughtfully created to carry meaning, allowing those who wear Les Benjamins to become part of the story.
SS26 — EL GRINGO
A journey of identity across cultures.
El Gringo follows a traveler from the East discovering a new world while carrying the spirit of home. Traditional craftsmanship, rich patterns, and contemporary silhouettes merge into a collection that celebrates cultural exchange, transformation, and belonging.
FW25 — ALTAICANA
A modern mythology inspired by the Altai spirit.
Altaicana reimagines the shared heritage of Turkic, Mongolian, Korean, and Japanese ancestors through a contemporary lens. Nomadic traditions, symbolic motifs, layered textures, and bold tailoring come together to honor the past while embracing the future.